What is the KB Email Suite?

The KB Email Suite is a family of products which enable businesses to manage the complete life cycle of all customer marketing and relationship correspondence.  It is comprised of 3 solutions.  KB Bulk Mail allows you to scheduled targeted bulk email campaigns, KB Clean Mail enables you to clean up any invalid email address list information and KB Affiliate Tracker allows you to manage the response from your campaign as well as other 3rd parties which link to your site.

Each of the products can be used together or separately in conjunction with any existing products which you may have that perform similar functions.

KB Bulk Mail

KB Bulk Mail enables the creation of customer bulk email campaigns from your own email address lists.  Please download the KB Bulk Mail (711kb Word document) which discusses KB Bulk Mail in more detail.   Some of the features of KB Bulk Mail include:

• Import your email address lists from a variety of sources in different file formats

• Identify invalid email addresses and fix them

• Identify duplicate email addresses and remove them

• Search through email lists for any expression

• Tidy the appearance of email list information

• Create email campaigns with Plain Text and HTML (or both) email formats

• Powerful merge field abilities for customising your email campaigns

• Ability to edit outbound emails during review

• Preview each email with merged email address list information prior to sending

• Schedule campaigns for subsequent delivery

• Cancel campaign delivery while sending and resubmit later

• Review updated status of each email sent to confirm success

• Optimised logic for fast delivery of high volumes

KB Clean Mail

Following the successful delivery of a KB Bulk Mail email campaign numerous emails are returned to the sender as undeliverable.  This is usually for a variety of reasons including an invalid email address, an invalid domain or an email address that is no longer active.  In addition Out of Office replies result in returned email.  KB Clean Mail allows you to clean your email address list source (eg your Back Office database) so that subsequent campaigns result in fewer failures and faster delivery time.  Please download the KB Clean Mail (410kb Word document) which discusses KB Clean Mail in more detail.   Some of the features of KB Clean Mail include:

• Load any email folder (Public or Personal) with returned email

• Ability to import emails, notes and contacts

• Export contact details for backup purposes

• Email address validation

• Domain validation

• Update your Back Office system with updated email address information

• Optimised logic for fast processing of high volumes

KB Affiliate Tracker

KB Affiliate Tracker allows you to track all external links to your website.  This is not limited to your KB Bulk Mail email campaigns but also any external affiliates which may be linking to your site.  This is critical if you need to measure the effectiveness of any marketing campaign, the costs associated with utilising external organisations to drive traffic to your site (eg Google Adwords), or the total revenue generated by your marketing initiatives.  Please download the KB Affiliate Tracker (442kb Word document) which discusses KB Affiliate Tracker in more detail.  Some of the features of KB Affiliate Tracker include:

• Create affiliates with categories and types for reporting

• Powerful affiliate grouping for reporting (eg all KB Bulk Mail campaigns)

• Record the effectiveness of website and email campaign initiatives

• Measure specific website page utilisation

• Create result types for different affiliates (eg sales, downloads, etc)

• Determine affiliate and campaign costs and success values

• Record actual link results (eg sales, downloads, registrations)

• Record individual transaction results with customer and transaction identifiers and value

• Powerful reporting for all site traffic

• Optimised logic for fast processing of high volumes

More Information

If you require more information about the KB Group email suite then contact us to discuss your requirements.